Digital marketing and copywriting provide marketers with a quick method to supplement or even create a full time living online. Despite your decision, you’re still going to be doing tons of manual market research and typing text back and forth for clients. That’s all fine and dandy as far as it goes, but there are lots of major differences between these two lucrative professions. For one thing, the latter involves spending considerably more time on the job. It’s also a lot harder. If you can break into the digital marketing business, it could take years of your life to get up to speed – much less maintain your proficiency.
Digital marketing entails using several different means of conveying your message so that you can drive your targeted readers to your website. This is usually accomplished by writing relevant and keyword-rich articles. Once these articles are ready, they are distributed to article directories and blogs where potential readers can view them. Once in the hands of interested readers, these articles have the ability to either drive visitors to your site through the resource box or direct them to an affiliate sales page.
To create content that will push your affiliate marketing efforts, copywriting is essential. If you don’t already know how to write compelling copy, there are several websites you can hire to create unique content for you. These professional writers possess the skills necessary to persuade readers into clicking on your affiliate links. So how exactly are they performing? Here are some affiliate marketing tips for creating content that gets clicks.
Start with research. Before writing your promotional text, it’s crucial to figure out what keywords are being searched on a regular basis by potential customers. Clickbank CEO Chad Timothy suggests using the keyword research tool on Google to locate the most popular search terms in order to avoid selecting a keyword that has a low demand. Another way is to look for phrases that have low competition but high search volume. These keywords should also have a low cost per click. However, before creating your affiliate marketing promotional text, try to determine the best keywords for your target audience.
For instance, if you are targeting middle-aged male customers, you’d do well to choose less competitive and cost-effective keywords such as “manly men” and “men’s fashion.” These keywords are less likely to turn off your target audience because they are not gender specific. However, by choosing these keywords, you will be giving your affiliate marketing copywriting a good start-up boost.
When copywriting for the web, remember that your goal is to drive traffic to your website, so your title and meta description need to be well-written to achieve this goal. By providing useful information about the products or services you offer, your audience will see that you are an authority on the matter. Your potential customers who find your website through the search engines will become repeat visitors who may become regular customers.
It is also important to make sure that your website is search engine optimized (SEO) friendly. This means that your meta-description, and title tags, as well as the keywords that are used in the site itself should be optimized for search engines. You may use anchor text, backlinks, and internal or external links in the site, but the SEO copywriting aspect of your affiliate marketing campaign should ensure your website receives as many quality backlinks as possible.
Finally, a successful affiliate marketing campaign incorporates video, audio, and article marketing. The goal of these digital marketing tools is to promote your website and drive traffic to it. Video advertising provides a unique opportunity to the copywriting aspect of digital marketing because it allows you to provide prospects with a visual example of what your product or service is all about. Audio and article marketing are great for providing prospects with information that they can use to develop an understanding of the product. Landing pages copywriter will need to include text in articles that encourage prospects to click on their links and to visit the site to see the offerings.