Definition: Blog Marketing is any method which advertises or promotes a business, product, or service through the medium of blogging. This includes but isn’t restricted to promotion through advertisements placed regularly on blogs, endorsements, and recommendations by the blog writer, promotions through articles on other blogs and cross-sourcing of information across several blogs. There are many other ways to promote a business or brand, but the goal is always the same – to reach the greatest number of readers as possible. The Internet provides a fantastic opportunity for businesses and consumers to connect and share information. Through blogging, this information can be shared in an interactive and supportive way that benefits both parties.
Why is it So Popular? There are many reasons why blog marketing has become so popular and commonplace throughout our society. One is because it’s free! Blogs are simple, easy to create and can reach thousands upon thousands of readers all at the same time.
Another reason is because they are often written by people with actual knowledge of the products and/or services they are promoting. This creates credibility, creates trust and generally makes readers feel more confident about sharing their experiences and opinions in return. It is because of these reasons why many businesses are starting to use blog posts and RSS directories to drive traffic and spread the word about their products.
But how do you make blog posts and RSS submissions more attractive to readers? Well, one great way is to make them more viral! Viral marketing simply means to take something and give it a great name…make it hot! Once you have it in the air, it will continue to spread like wildfire.
So what types of things have bloggers used to make more viral? Well, some of the most popular viral marketing tools include: blogging news stories, video blogs, free ebooks, list building, blogs, forums, guest books, newsletters, free web templates, blogs, guest books, viral video clips and funny clips. Blogs have even helped to bring awareness to some (not-so-serious) health issues that might not have had any mainstream media coverage before. As you can see, blogs go a long way towards creating interest in potentially lucrative products.
But how do you get people to start commenting and blogging on your blog? You’ll need to make sure that your blog submission is placed in top ranking blog directory websites. If your blog is placed in wrong directories, your blog may never see the light of day. The easiest way to promote your blog is to make sure that it is submitted to the proper directories:
The third and final step in blog marketing is link building. Link building involves getting other bloggers to link to your blogs (or vice versa). This helps to bring more people to your blog and more people to visit other blogs with links to yours. You can find out how to do this by looking at the archive section on most blogs.
Blog marketing works when used in conjunction with SEO. Using SEO to optimize your blog and make it SEO friendly will allow your blog to be found among the first 10 sites Google sees when people search for the keywords you’re targeting. Because blogs are relatively new on the Internet, using SEO in combination with blog marketing can help you get your blog ranked in the search engines quickly and easily, which will lead to more traffic and better business opportunities down the line.
Finally, you need to keep creating blog posts to generate traffic and readership. While this is absolutely necessary in order to get the ball rolling, blog marketing is pointless if you don’t continually add quality content. Bloggers who create a high number of blog posts often do so to promote their businesses, and because blog marketing requires you to provide informative, unique content, many blog marketers choose to outsource the writing job. However, there are plenty of freelance writers out there who are happy to write blog posts for a fee.
Finally, you will want to participate in blog marketing. Many bloggers participate in blog marketing contests and enjoy receiving prize draws and online notoriety. You can also find other bloggers in similar niches in your particular niche and start exchanging blog posts with them. As the relationship develops, it’s possible that they might eventually throw in some advertising money or a product of their own within the blog.
Blogging is fun and can lead to profitable results. There are dozens of different websites you could use for your blogging, but your best bet is to start with one that has a large readership. Then, introduce yourself and your blog to the world. Participate in the community, and help build it by sharing your expertise. With a little bit of hard work and a lot of effort, you’ll find that blog marketing isn’t really all that difficult after all.