Digital Marketing Guide is one of those sizzling topics that’s getting hot nowadays and cooking up the minds of all the industries. People from all walks of life, from small to big organizations are trying their best to carve out a piece of the online pie by using digital convergence technologies (like the web, mobile, social media). So, what exactly is it?
Digital Marketing refers to the use of technologies to promote products/services using online and/or offline marketing venues. Some of these include Search Engine Optimization (SEO), Affiliate Marketing, Social Media, Mobile Application Development, and Web 2.0. Basically, digital marketing means utilizing the web, mobile platform, social media websites, and other interactive mediums to market your products. You can also use dummies to test how effective your online marketing campaigns are: Dummy versions of your website/app will act as your testers and provide insights on the performance of your product.
What’s so interesting about this Digital Marketing guide is that you get to test how well search engine marketing, affiliate marketing, and content marketing perform. In fact, we are going to talk about some of these four strategies below:
So what makes search engine optimization (SEO) an important part of it? Well, SEO is used to spot the right keywords that potential buyers will type into the search box to find products or services online. If the keywords aren’t present in the site content, search engine spiders or bots will ignore your site. This will, ultimately, mean low organic traffic and high bounce rates.
So, what about content marketing? Content marketing is another strategy that you can use to boost traffic to your site. You can write articles that are optimized with the right keywords. These articles will then be submitted to online article directories. If your articles are picked up by established and reputable article directories, you can expect to receive a good amount of organic traffic.
Finally, what about Google analytics? It’s a free tool offered by google which monitors your website speed and page ranking. It also shows you where you’re losing visitors, how your competitors are gaining more traffic, and other useful statistics. You can use this data to improve your site speed and page ranking. There are many insightful things you can learn from using Google analytics, so if you want to know more, make sure you check out this Digital Marketing guide.
In conclusion, we learned that SEO is something like SEO but a little different because it doesn’t focus on keyword optimization. We also saw that SEO requires long hours of work. On the other hand, blogging takes less time than SEO does but still requires lots of effort. Hopefully, by the end of this article, you’ll have a better understanding of why you should start a blog in order to increase your page rank and traffic to your website.
In summary: The main goal here was to show you how to effectively use SEO to drive more traffic and improve the search engine ranking of your site. However, it isn’t just SEO that you should be worried about. We also showed you how to use social media tools such as Twitter and Facebook to your advantage. Lastly, we talked about the importance of optimizing your blog posts for certain keywords and discussed how to analyze your competitors’ websites to find out what keywords they are optimizing for. Hopefully by the time you finish reading this Digital Marketing Guide, you’ll understand why you should start a blog to increase your page rank and traffic to your website.